Such people have a need to be on the good books of all. Most of the work on the ground is building a bicycle culture: one that supports and grows the number of people who feel safe and encouraged to get into bike riding, and one that can turn out an undeniable base of supporters to advocate for the public investment side of.
Individuals having high affiliation needs prefer working in an environment providing greater personal interaction. Pedal Power Needs People Power (Source: Williamsport Bicycle Recycle.). The manager’s ability to make decisions is hampered if they have a high affiliation need as they prefer to be accepted and liked by others, and this weakens their objectivity. Such individuals are effective performers in a team. The individuals who are motivated by affiliation have an urge for a friendly and supportive environment.
It can be viewed as the need to have a positive effect on the organization and to support the organization in achieving it’s goals. Need for power should not always be taken negatively. They are more determined and loyal to the organization they work for. Generally, managers with high need for power turn out to be more efficient and successful managers. Individuals with greater power and authority will perform better than those possessing less power. Such individuals are motivated by the need for reputation and self-esteem. They want that their views and ideas should dominate and thus, they want to lead. The individuals who are motivated by power have a strong urge to be influential and controlling. They perceive achievement of goals as a reward, and value it more than a financial reward. Such individuals look for innovative ways of performing job. McClelland called such individuals as gamblers as they set challenging targets for themselves and they take deliberate risk to achieve those set targets. They assume responsibility for solving the problems at work. Individuals who are better and above average performers are highly motivated. HighĪchievement is directly related to high performance. Such individuals try to get satisfaction in performing things better. They have a strong urge for feedback on their achievement. They look for promotional opportunities in job. The individuals with high achievement needs are highly motivated by competing and challenging work. In other words, it is a desire for relationship based on co-operation and mutual understanding. Need for affiliation is a need for open and sociable interpersonal relationships. In other words, it is the desire to have control over others and to be influential.
Need for power is the desire to influence other individual’s behaviour as per your wish. Need for achievement is the urge to excel, to accomplish in relation to a set of standards, to struggle to achieve success. This theory states that human behaviour is affected by three needs - Need for Power, Achievement and Affiliation. David McClelland and his associates proposed McClelland’s theory of Needs / Achievement Motivation Theory.
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